Martin Bailie CEO & founder MWB Advisory
shopreme
RETHINK Retail

It was a brilliant experience catching up with Melissa Moore at EuroShop – The World´s No. 1 Retail Trade Fair 2026 to dissect the seismic shifts currently redefining the global retail landscape.

The industry is no longer just “evolving”; it is being re-engineered from the ground up. In our discussion, we explored the four pillars that are separating the leaders from the laggards this year:

The Big Themes of 2026

• hashtag#Agentic Commerce: We have moved beyond simple automation. AI agents are now empowered to negotiate, curate, and execute transactions on behalf of consumers and retailers alike, creating a high-velocity “frictionless” economy.

• hashtag#Vision Technology: Computer vision is no longer confined to the checkout. It is now embedded across the entire value chain—from warehouse logistics to real-time shelf monitoring—providing a literal “eye” on every moving part of the business.

• hashtag#RFID 2.0 & Digital Product Passports: We are entering a new era of absolute stock integrity. This isn’t just about counting inventory; it’s the dawn of the Circular Economy, where every product carries a digital passport to track its lifecycle and sustainability.

• The Retail hashtag#Metaverse: Forget the hype of years past; today, the Metaverse acts as the ultimate “flight simulator” for retail. It allows us to test and stress-test complex strategies in a risk-free virtual environment before a single brick is laid or a dollar is spent.

A Vision for Execution
A massive thank you to Shopreme for this video. Seeing their ecosystem at EuroShop 2026 was a highlight.

Their unified self-service solutions—integrating Scan & Pay, Smart Carts —perfectly embody the “Next Now” of retail. They are providing the intelligence required to bridge the execution gap. shopreme

The Sentient Store is here, and it’s powered by the seamless blend of vision and action.

Check out the full video below for our deep dive!