MWB Advisory Limited

Our Collaboration Partners

Our collaboration partners

Over 30 Years, Over 20 International Companies Collaborating

What Our Network Says?

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Martin is a dynamic, creative, and hugely valued member of Quorso’s Advisory Board. He consistently brings innovative ideas and strategic insights to our business. These help shape our business and drive our success.

He effectively leverages his deep retail knowledge and experience to challenge our thinking, helping us deliver more value for our retail partners and stay ahead of competition. Above all, though, he has terrific energy and passion, which makes him an effective contributor from Day 1.

Martin is also highly unusual in being an effective business leader, with deep cultural understanding, in a wide range of cultures and geographies, ranging from Asia to Europe to the US. He is at home advising us about how to grow in Northern Europe, as in India, the Middle East and North America.

I wholeheartedly recommend Martin for an advisory role. His deep industry expertise, intellect, skills, cultural agility, and sheer energy will make him an asset for any organisation.

Julian Mills
CEO of Quorso
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I had the pleasure of working with Martin on the Tata/Tesco JV in India. Martin is a seasoned Retail CEO with shrewd commercial acumen and exceptional ability to manage stakeholders. He clearly sets the direction for the company and a plan in the face of uncertainty. It’s quite visible that Martin as a business leader not only rigorously measures and manages all cultural elements that drive performance within his organisation, he also brings customer insights to build the right propositions for the customer. His retail know-how along with his leadership capability makes him an irresistible force in the retail sector. I recommend him strongly.

Sumit Mitra
Chief Executive Officer| Non Executive Director
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I have known Martin for a number of years within the hierarchy of the UK/IE retail sector. Since 2019, Martin, has led our Tesco/Tata JV as CEO. What strikes me greatly and immediately is his capability to understand his customer and build an experience that has proven successful, for the first time, in India.
His agility and true leadership values came to the forefront during the countries worst pandemic 2020/21. It is a direct compliment to him and his family on how well he navigated this, actually coming out even stronger than before. A trusted and growth oriented leader.

Andrew Yaxley
Chief Executive Officer Booker Wholesale Group & Tesco Executive Committee Member
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“Martin Bailie is a leader I have known , worked for , collaborated with over the past eight years. He is an extremely charismatic , dynamic , hard working executive with extensive experience in retail business. Martin is a leader who has coached , driven and empowered many teams to high performance. He has been involved in several business and cultural transformations. He is a leader with high emotional intelligence as well as very strong commercial capability.”

Enda McNulty
CEO & Founder at McNulty
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Martin and I were colleagues on the UK and Irish boards between 2012-2017. Martin has a natural, inspiring and inclusive leadership style that is both infectious & rewarding for all the teams he leads. Martin is extremely customer centric in all his decisions & strategies with a change management mindset that time and time again delivered results. Martin , and his team, were also Instrumental in a new operating model, in 2015, that proved decisive in the market share growth both in Lidl Ireland and Lidl GB respectively during his board tenure. His strong ability to stakeholder manage and motivate at the highest level certainly promoted and helped create a high performance culture in Lidl Ireland/GB.

Ryan McDonnell
Chief Executive Officer at Lidl GB
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“I had the pleasure in managing Martin in most of his 15 years in Lidl. Predominately in Lidl GB as his CEO. Martin has fantastic leadership qualities that galvanised the operations team of nearly 20,000. His ability to problem solve, explain the narrative with all stakeholders & above all drive operational excellence with the entire team, really was a strength he demonstrated in each of the roles he was given in his career. As COO he brought great energy, clarity and compelling growth. Martin was an asset to both boards- Ireland and GB.”

Ronny Gottschlich
Operating Partner - Rockaway Capital
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“Martin is a big-picture thinker who is action-oriented – which makes him joy as a coachee. He is reflective, very ambitious, and driven by a strong set of personal ethics and values. He is inclusive and future-focused which makes him the leader you want to trust in a globally mobile organization – because he looks to add value that is contextually specific. Best of luck Martin- it’s been a privilege knowing what shapes your leadership.”

Dhanu Kandappah
YSC Consulting
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“When I first met Martin I knew immediately he was destined for RETHINK retail’s Advisory Board. Martin has an elite level of today’s retail knowledge & a real curiosity in the future of the retail industry. His passion for our sector is simply infectious and down to his extremely successful career with the likes Lidl & Tesco. Combine his deep transformation expertise & his true value-retail experiences, of over 20 years, with a humble appetite to advance his own learning curve. You have already a great board advisor! However it is Martin’s professional character, personality and values that make him stand out from the crowd. I wish him every success in his new journey with RETHINK retail and the world of advisory.”

Paula Macaggi
Head of Partnerships and Global Strategy at RETHINK Retail
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Martin is an exceptionally talented leader, who has a real passion for getting the best out of people and driving change. He was one of the most supportive and engaged leaders I have ever worked with and was a great source of guidance for me as I embarked on my own leadership journey. Martin promotes and cultivates a great sense of teamwork and always ensures that recognition is delivered to those who have earned it. Despite his demanding position he was always approachable and willing to offer advice or direction.

Aoife Clarke
Director of Communications, Irish Rugby Football Union
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Martin is an exceptional leader; highly driven and results focused, yet with real humility and a focus on his people. I’ve found Martin to be a fantastic communicator, inspirational motivator and diligent professional.

Jonathan Rutherford
Group Executive Enterprise Government and Wholesale at TPG Group