MWB Advisory Limited

Our Collaboration Partners

Our collaboration partners

Over 30 Years, Over 20 International Companies Collaborating

What Our Network Says?

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I have the pleasure of working alongside Martin Bailie as our advisory board member here at RETHINK Retail, and I cannot speak highly enough of his energy, professionalism, and global networking abilities. Martin is truly an industry expert in both grocery and fashion, with a wealth of knowledge and experience that has proven invaluable to our organization.

What sets Martin apart is his engaging personality and his ability to strategize to enhance our vision. He consistently brings fresh ideas to the table and has a knack for thinking outside the box. Martin’s dedication to our mission and his passion for the retail industry make him a valuable asset to our team.

I highly recommend Martin Bailie for any advisory or consulting role in the retail sector. His expertise, growth mindset and enthusiasm are the trifecta for impact. Any organization would be lucky to collaborate with him.

Julia Hare
Editor-in-Chief & Cofounder at RETHINK Retail
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Martin is a speaker the entire leadership team at Retail Cities would highly recommend. Martin does an incredible amount of homework, adjusts his material to the situation, speaks clearly and directly. Martin is able to shine most brightly during Q&A.

The ultimate proof is how clients rate his appearances. A leading CPG company recently scored Martin 5 stars out of 5. Retail Cities will be inviting Martin back to present, we recommend him without reservation.

Ray Gaul
CEO Retail Cities
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“I had the pleasure of working closely with @Martin Bailie and I can confidently say that he is a true asset to any business or project. Martin’s brilliance and insights have been invaluable in helping me navigate complex business challenges and opportunities.

His deep understanding of the retail industry and keen strategic thinking make him a trusted advisor and mentor. Martin’s global network and connections have opened doors and created opportunities that have been instrumental @ElephantSkin growth. I highly recommend Martin to anyone seeking a knowledgeable, insightful, and well-connected business angel. Helps massively he’s a Top-man also! “

Raphael Reifeltshammer
CEO ElephantSkin
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Martin is a dynamic, creative, and hugely valued member of Quorso’s Advisory Board. He consistently brings innovative ideas and strategic insights to our business. These help shape our business and drive our success.

He effectively leverages his deep retail knowledge and experience to challenge our thinking, helping us deliver more value for our retail partners and stay ahead of competition. Above all, though, he has terrific energy and passion, which makes him an effective contributor from Day 1.

Martin is also highly unusual in being an effective business leader, with deep cultural understanding, in a wide range of cultures and geographies, ranging from Asia to Europe to the US. He is at home advising us about how to grow in Northern Europe, as in India, the Middle East and North America.

I wholeheartedly recommend Martin for an advisory role. His deep industry expertise, intellect, skills, cultural agility, and sheer energy will make him an asset for any organisation.

Julian Mills
CEO of Quorso
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I had the pleasure of working with Martin on the Tata/Tesco JV in India. Martin is a seasoned Retail CEO with shrewd commercial acumen and exceptional ability to manage stakeholders. He clearly sets the direction for the company and a plan in the face of uncertainty. It’s quite visible that Martin as a business leader not only rigorously measures and manages all cultural elements that drive performance within his organisation, he also brings customer insights to build the right propositions for the customer. His retail know-how along with his leadership capability makes him an irresistible force in the retail sector. I recommend him strongly.

Sumit Mitra
Chief Executive Officer| Non Executive Director
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I have known Martin for a number of years within the hierarchy of the UK/IE retail sector. Since 2019, Martin, has led our Tesco/Tata JV as CEO. What strikes me greatly and immediately is his capability to understand his customer and build an experience that has proven successful, for the first time, in India.
His agility and true leadership values came to the forefront during the countries worst pandemic 2020/21. It is a direct compliment to him and his family on how well he navigated this, actually coming out even stronger than before. A trusted and growth oriented leader.

Andrew Yaxley
Chief Executive Officer Booker Wholesale Group & Tesco Executive Committee Member
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“Martin Bailie is a leader I have known , worked for , collaborated with over the past eight years. He is an extremely charismatic , dynamic , hard working executive with extensive experience in retail business. Martin is a leader who has coached , driven and empowered many teams to high performance. He has been involved in several business and cultural transformations. He is a leader with high emotional intelligence as well as very strong commercial capability.”

Enda McNulty
CEO & Founder at McNulty
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Martin and I were colleagues on the UK and Irish boards between 2012-2017. Martin has a natural, inspiring and inclusive leadership style that is both infectious & rewarding for all the teams he leads. Martin is extremely customer centric in all his decisions & strategies with a change management mindset that time and time again delivered results. Martin , and his team, were also Instrumental in a new operating model, in 2015, that proved decisive in the market share growth both in Lidl Ireland and Lidl GB respectively during his board tenure. His strong ability to stakeholder manage and motivate at the highest level certainly promoted and helped create a high performance culture in Lidl Ireland/GB.

Ryan McDonnell
Chief Executive Officer at Lidl GB
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“I had the pleasure in managing Martin in most of his 15 years in Lidl. Predominately in Lidl GB as his CEO. Martin has fantastic leadership qualities that galvanised the operations team of nearly 20,000. His ability to problem solve, explain the narrative with all stakeholders & above all drive operational excellence with the entire team, really was a strength he demonstrated in each of the roles he was given in his career. As COO he brought great energy, clarity and compelling growth. Martin was an asset to both boards- Ireland and GB.”

Ronny Gottschlich
Operating Partner - Rockaway Capital
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“Martin is a big-picture thinker who is action-oriented – which makes him joy as a coachee. He is reflective, very ambitious, and driven by a strong set of personal ethics and values. He is inclusive and future-focused which makes him the leader you want to trust in a globally mobile organization – because he looks to add value that is contextually specific. Best of luck Martin- it’s been a privilege knowing what shapes your leadership.”

Dhanu Kandappah
YSC Consulting