MWB Advisory Limited

Digital Category Management: Leveraging Digital Twinning and GenAI for Agility

"The Retail playbook has not just been updated; it has been replaced. In 2026, the gap between the leaders and the laggards is defined by Execution Velocity. At MWB Advisory , we don't just predict the 'Next Now'—we operationalise it." Connect with me at The Big Show- National Retail Federation
The Store as a Living Organism
GROWTH SERIES 2026
For too long, robotics was sidelined as a "back-of-house" cost-saving exercise. As a Global Top AI Leader (#AiR), I am seeing the transition from static automation to Active Robotics. The store is no longer a static box; it is a responsive, intelligent entity where silicon and human workforces operate in a high-velocity symphony.
Martin Bailie
As McKinsey & Co. recently noted, “By 2026, winners in retail will be those who move from ‘experimenting’ with robotics to ‘integrating’ them as a core operational layer.

The Human-Machine Symphony

To achieve Execution Velocity, you must move beyond the “shiny object” and focus on the Integration Layer. Success requires a balance of intelligence and muscle

  • The Intelligence (The Brain): Companies like Kallikor are the standout because they provide operational certainty. They act as the central nervous system, identifying “stock-drift” and predicting maintenance failures before they impact the P&L.
  • The Muscle (The Movement): Innovations from @Pallet (PalleTech) are revolutionising the “Last 100 Yards”. By automating the movement of goods from truck to floor, these autonomous systems eliminate the most physically demanding tasks, allowing your human talent to focus on high-value engagement.
  • The Eyes (Computer Vision): As Deloitte highlights, computer vision is the real-time sensory system of the 2026 store, ensuring that the “Silicon Workforce” (the robots) and the “Human Workforce” are perfectly synced.
  • The Task-Driven Workforce: Quorso , In the MWB Advisory Ltd model, AI co-pilots do more than provide “insights”—they autonomously generate and assign specific frontline tasks. Gartner describes this as the “Algorithmic Manager,” where the machine handles the complexity of scheduling and stock-drift while humans focus on the nuance of the customer experience.
  • Operational Fluidity: By automating the mundane—restocking, price auditing, and micro-fulfilment—we allow your store associates to return to their most valuable role: Human Connection.
The Bailie Perspective:
HUMAN CENTRIC
At MWB Advisory Ltd, we believe ‘Passion for Growth’ requires a ruthless commitment to operational fluidity. The 2026 Robotics Revolution is not a cost-saving exercise; it is a margin-protection strategy. If your ‘brain’ (Kallikor) isn’t talking to your ‘muscle’ (Pallet), your symphony is out of tune. Integration is the only path to ROI.
The future of retail is a hybrid workforce. The robots provide the data and the heavy lifting, but the humans provide the brand soul. Martin Bailie’s focus on 'Execution Velocity' is exactly what differentiates a tech-led retailer from a tech-enabled one”
RETHINK Retail

The “pilot trap” has claimed many retailers. In the Age of Execution, scalability is the only metric that matters. At MWB Advisory Ltd, we help you navigate the complexity of robotics to achieve disciplined, global deployment.
Is your technology simply “saving labour,” or is it architecting a new standard of Execution Velocity?

Growth Series 2026:

This series is my weekly strategic roadmap for C-Suite leaders to move from Vision to Velocity. Recognised as a Global Top AI Leader for 2026 (#AiR), I lead MWB Advisory Ltd in providing the blueprints to operationalise the ‘Next Now’—from Agentic Commerce to the Robotics Revolution.

www.mwb-advisory.com