
Exceptional Growth in Retail: MWB Advisory’s 2025 Revolution
EXCEPTIONAL GROWTH.
Two words. One monumental year.
2025 has been a total revolution for MWB Advisory. We didn’t just witness the shift in global retail; we architected the new playbook. We moved beyond “watching and waiting” to operationalising disruption.
As I reflect on the journey, one thing is clear:
“My greatest pride in 2025 has been leading MWB Advisory to champion the new retail mandate, pioneering the shift from defensive strategies to offensive growth. We have shown that, fueled by our core value—’A passion For Growth’—we are not just advising on change, but defining the future playbook for innovation, agility, and profitable, sustainable success.” — Martin Bailie
We’ve spent the last 12 months helping our clients rewrite their DNA through:
• Agentic AI Solutions: Turning passive data into autonomous profitability.
• Connected Store Agility: Making the shop floor as responsive as a digital feed.
• The Private Label Revolution: Turning owned brands into market-dominating powerhouses.
The Game Changers: Our 2025 Partners
Impact of this magnitude is never a solo pursuit. I want to highlight the incredible partners who have been the engine of our success:
Quorso | VusionGroup | Kwayga | Edgify | Uncrowd Inc. | Kallikor | ZopSmart | The Omnisol | Dragonfruit AI | Otera | Nedap | Diebold Nixdorf
Thank you to these visionary teams. To my family, my friends, and our global partners—your trust and willingness to co-create these success stories are the heartbeat of MWB Advisory.
Looking Ahead: The 2026 Mandate
We are carrying this massive momentum straight into the new year. As we look toward the horizon, the mission is simple but bold:
“The 2026 environment demands more than just ‘Digital’—it demands ‘Ambient Shopping.’ Success will favor the leaders who bridge the execution gap to achieve flawless operational speed.”MWB Advisory
Next Stop: hashtag#NYC | National Retail Federation – BIG SHOW 2026. I look forward to reconnecting with you all in the city that never sleeps to define what’s next.
Until then, I wish you and your loved ones a peaceful, joyful festive period.
A Very Merry Christmas & A Happy, Healthy New Year. 🥂

