# MWB Advisory Limited

> Advisory


## Posts

- [The Non-Negotiable For Tomorrow: Executing Autonomous Retail for P&L Growth- Powered by Computer Vision!](https://mwb-advisory.com/the-non-negotiable-for-tomorrow-executing-autonomous-retail-for-pl-growth-powered-by-computer-vision/): This consolidated analysis from MWB Advisory directly addresses the most critical challenge for retail executives today: bridging the gap between the strategic vision of Autonomous Retail and the disciplined, high-ROI execution required to capture value.
- [The Private Label Revolution: A Strategic Blueprint for 2030 Martin Bailie, CEO and Founder, MWB Advisory Ltd](https://mwb-advisory.com/the-private-label-revolution-a-strategic-blueprint-for-2030-martin-bailie-ceo-and-founder-mwb-advisory-ltd/): Private label is entering a new era where owned brands deliver stronger margins, deeper loyalty, and real competitive advantage. Retailers that embrace vertical alignment, data driven innovation, and hyper local market strategies will secure long term leadership in both mature and emerging markets.
- [Retail 2026 : A Deep Dive for CEOs By Martin Bailie CEO & Founder MWB Advisory](https://mwb-advisory.com/retail-2026-a-deep-dive-for-ceos-by-martin-bailie-ceo-founder-mwb-advisory/): The future of retail isn't about adapting to change—it's about operationalising disruption. We've synthesised the key strategic pillars defining success for retailers in 2026. This is the new playbook for profitable, customer-centric growth.
- [Why CEOs Are Leaving, and What the NewPlaybook Demands - A perspective from Martin Bailie, CEO and Founder, MWB Advisory Advisory Ltd](https://mwb-advisory.com/why-ceos-are-leaving-and-what-the-newplaybook-demands-a-perspective-from-martin-bailie-ceo-and-founder-mwb-advisory-advisory-ltd/): Global retail is in a state of flux. The immense pressures from economic volatility, changing consumer values, and relentless digital demands are accelerating C-suite turnover
- [The Connected Store Holy Grail: Synthesising Physical and Digital Retail for Trillion-Pound Value (Part 2: The Batteryless Future)](https://mwb-advisory.com/the-connected-store-holy-grail-synthesising-physical-and-digital-retail-for-trillion-pound-value-part-2-the-batteryless-future/): Retail is entering the batteryless era. VusionGroup’s EdgeSense AI platform forms the data backbone for the Connected Store, delivering precise real time visibility, powerful retail media monetisation and measurable sustainability gains. This next generation architecture enables unified digital store operations and future proof physical retail transformation.
- [The Connected Store Holy Grail: Synthesising Physical and Digital Retail for Trillion-Dollar Value (Part 1)](https://mwb-advisory.com/the-connected-store-holy-grail-synthesising-physical-and-digital-retail-for-trillion-dollar-value-part-1/): The physical store is entering a new era. Connected Store technology is unlocking trillion dollar growth by bridging digital and physical retail. With VusionGroup leading innovation, retailers can boost efficiency, accuracy, and customer experience through unified real time digital store platforms.
- [Stop Drowning in Data: Why Agile Store Operations is Retail's Next Competitive Edge by Quorso](https://mwb-advisory.com/stop-drowning-in-data-why-agile-store-operations-is-retails-next-competitive-edge-by-quorso/): Retailers face an overwhelming surge of data across omnichannel systems, leaving store managers with reports but limited action. Quorso turns data into daily measurable improvement by identifying profit opportunities, creating guided Missions, and proving ROI.
- [The EU's Digital Passport is a Death Sentence for Opaque Fast Fashion.](https://mwb-advisory.com/the-eus-digital-passport-is-a-death-sentence-for-opaque-fast-fashion/): The EU’s Digital Product Passport (DPP) is set to revolutionize — and expose — the fast fashion industry. With full implementation due by 2027, brands must act now to build traceability, transparency, and compliance or risk losing access to the EU market.
- [Proudly Recognised as One of the 'Most Influential Experts Shaping the Future of Retail 2025' by Inc. Magazine](https://mwb-advisory.com/proudly-recognised-as-one-of-the-most-influential-experts-shaping-the-future-of-retail-2025-by-inc-magazine/): Martin Bailie of MWB Advisory has been proudly recognised by Inc. Magazine as one of the Most Influential Experts Shaping the Future of Retail 2025.
- [Day 2 at GITEX GLOBAL 2025 Highlights the Future of AI, Robotics, and Digital Transformation](https://mwb-advisory.com/day-2-at-gitex-global-2025-highlights-the-future-of-ai-robotics-and-digital-transformation/): Day 2 at GITEX GLOBAL 2025 showcased breakthrough innovations in AI, robotics, autonomous mobility, and digital twins, reinforcing Dubai’s leadership in digital transformation and future technologies.
- [Embracing Agentic Commerce: A Strategic Imperative for Retail Growth](https://mwb-advisory.com/embracing-agentic-commerce-a-strategic-imperative-for-retail-growth/): Agentic Commerce is redefining the future of retail. As AI shopping agents reshape how consumers interact and buy, retailers must act fast to stay relevant. This article explores how embracing Agentic AI can help retailers strengthen brand visibility, enhance engagement, and build scalable AI-driven experiences for long-term growth.
- [GITEX GLOBAL Largest Tech & Startup Show in the World 2025](https://mwb-advisory.com/gitex-global-largest-tech-startup-show-in-the-world-2025/): This premier tech event will bring together industry leaders and innovators from the hashtag#GCC, hashtag#Asia, and hashtag#beyond, creating an exceptional platform to exchange ideas and drive collaboration.
- [Retail’s Global Top Ai Leader](https://mwb-advisory.com/retails-global-top-ai-leader/): I am incredibly humbled to share that I have been recognised as one of Retail’s Top AI Leaders for 2026 by hashtag#AiR!
- [The Beauty of Retail in Cape Town South Africa](https://mwb-advisory.com/the-beauty-of-retail-in-cape-town-south-africa/): Cape Town’s retail story is as vibrant as its landscapes - from early trade and the apartheid era to today’s thriving malls and online shopping boom.
- [Connected Store Webinar with Vusion Group and RETHINK Retail on September 25](https://mwb-advisory.com/connected-store-webinar-with-vusion-group-and-rethink-retail-on-september-25/): Excited to host an exclusive Rethink Retail webinar on the Connected Store. Join me on September 25 at 10:00 AM ET to hear experts share practical insights on automated pricing, on shelf availability and retail media.
- [The Private Label Reality Check: A Playbook for CCOs](https://mwb-advisory.com/the-private-label-reality-check-a-playbook-for-ccos/): For CCOs navigating the complex landscape of retail today, the allure of private label can be strong. It promises higher margins, greater control, and a unique offering. 
- [Harnessing the power of Agentic AI: A CEO Perspective](https://mwb-advisory.com/harnessing-the-power-of-agentic-ai-a-ceo-perspective/): Martin Bailie explores the transformative potential of Agentic AI across key industries. With capabilities like autonomous execution, contextual learning, and integrated tool use, businesses in retail, banking, and insurance can unlock new levels of efficiency, customer focus, and operational performance.
- [Golden revenue streams with gCommerce](https://mwb-advisory.com/golden-revenue-streams-with-gcommerce/): Are you ready to revolutionize your marketing strategy? gCommerce, driven by ToffeePay, transforms mobile games into dynamic marketplaces. 
- [Revolutionising Business with Agentic AI: The Cost of Inaction](https://mwb-advisory.com/revolutionising-business-with-agentic-ai-the-cost-of-inaction/): Agentic AI is set to redefine how businesses operate—enabling autonomous decision-making, real-time adaptation, and self-optimising systems.
- [Retail Innovation in Focus: How AI and Cloud Tech Are Transforming the Sector](https://mwb-advisory.com/retail-innovation-in-focus-how-ai-and-cloud-tech-are-transforming-the-sector/): Retail is evolving rapidly with AI, cloud tech, and real-time data leading the charge. In this post, we explore..
- [Harnessing AI for Business Transformation: Key Insights from Thrive in 2025 Client Deep Dives](https://mwb-advisory.com/harnessing-ai-for-business-transformation-key-insights-from-thrive-in-2025-client-deep-dives/): In our latest ‘Thrive in 2025’ series, MWB Advisory dives deep into how businesses can harness AI, GenAI, and Agentic AI for real transformation. From personalisation at scale to data-driven decision-making, explore key insights and practical strategies to drive growth and innovation.
- [Exciting Innovations from EuroCIS 2025: The Future of Retail Technology](https://mwb-advisory.com/exciting-innovations-from-eurocis-2025-the-future-of-retail-technology/): EuroCIS 2025 in Düsseldorf brought together 500 exhibitors and 14,000+ attendees to explore the latest in AI, digital twins, and connected commerce.
- [Unlocking Retail Excellence with Quorso](https://mwb-advisory.com/unlocking-retail-excellence-with-quorso/): Quorso empowers retail leaders with AI-driven insights, simplifying operations, enhancing field leadership, and driving profitability. Learn how this Intelligent Management System revolutionises retail efficiency.
- [The Future of GBS in India: Unlocking New Value with AI & Innovation](https://mwb-advisory.com/the-future-of-gbs-in-india-unlocking-new-value-with-ai-innovation/): The Future of GBS in India: Unlocking New Value with AI & Innovation “India’s future is blazing bright, but the light will fade with the same-old, same-old. GBS/GCCs have a golden opportunity to evangelise the new Indian value proposition.” Martin Bailie The world of Global Business Services (GBS) has never been more dynamic, pioneering, or essential for companies striving to deliver sustainable value to all stakeholders. In India, GBS/GCC models have transformed from traditional labor arbitrage to process and systems arbitrage, and we now stand on the cusp of a new era: technology/software-as-service arbitrage. Reflecting on my week, in hashtag#Bengaluru, […]
- [NRF 2025 - The Game Changers](https://mwb-advisory.com/nrf-2025-the-game-changers/): NRF 2025 showcased groundbreaking innovations transforming the retail industry. From Agentic AI and RFID 2.0 to unified commerce and sustainability, this year's 'BIG Show' revealed key strategies for thriving in a customer-centric and technology-driven future.
- [Thrive in 2025: Embrace the Connected Retail Ecosystem and Unified Commerce](https://mwb-advisory.com/thrive-in-2025-embrace-the-connected-retail-ecosystem-and-unified-commerce/): The future of retail lies in connection, unification, and innovation. Learn how the connected retail ecosystem and unified commerce can enhance customer experiences, streamline operations, and drive growth. 
- [RETHINK Retail's Top Retail Expert 2025: Honored for Driving Innovation](https://mwb-advisory.com/rethink-retails-top-retail-expert-2025-honored-for-driving-innovation/): MWB Advisory is proud to announce being named RETHINK Retail's Top Retail Expert for the third consecutive year, driving retail innovation and empowering global retailers to thrive in 2025.
- [Digital Twin Technology - GITEX GLOBAL Largest Tech & Startup Show in the World](https://mwb-advisory.com/digital-twin-technology-gitex-global-largest-tech-startup-show-in-the-world/): Discover how digital twin technology is revolutionizing industries through efficiency, predictive maintenance, and integration with VR & AR.
- [GITEX GLOBAL Largest Tech & Startup Show in the World](https://mwb-advisory.com/gitex-global-largest-tech-startup-show-in-the-world/): Discover the groundbreaking innovations, global diversity, and unmatched networking opportunities showcased at GITEX Global 2024.
- [Gitex 2024: The Role of Robots in Our World](https://mwb-advisory.com/gitex-2024-the-role-of-robots-in-our-world/): GITEX 2024 highlights the transformative role of robots in retail and daily life. From automated checkouts to delivery robots, explore the future of robotics!
- [Smart Cities: The Future of Urban Living at GITEX GLOBAL Largest Tech & Startup Show in the World 2024!](https://mwb-advisory.com/smart-cities-the-future-of-urban-living-at-gitex-global-largest-tech-startup-show-in-the-world-2024/): At Gitex 2024, UAE's smart city projects showcased groundbreaking advancements in urban living, with AI, sustainability,..
- [Martin Bailie Enhances Retail Innovation as a Member of Quorso's Advisory Board](https://mwb-advisory.com/martin-bailie-enhances-retail-innovation-as-a-member-of-quorsos-advisory-board/): Martin Bailie Contributes to Retail Innovation on Quorso’s Advisory Board We are delighted to acknowledge Martin Bailie’s advisory role at Quorso. With a robust background in retail management, including leadership positions at Lidl UK&IE and Tata and Tesco, Martin is pivotal in guiding Quorso’s strategic advancements using data and AI. Julian Mills, CEO of Quorso, notes, “Martin’s extensive retail experience is invaluable as we enhance our platform to meet modern challenges.” Martin shares his enthusiasm: “I am excited to contribute to shaping the future of retail through innovative digital solutions.” Discover more about this impactful collaboration by reading the full […]
- [Shaping the Future: Insights from the Retail Supervision Masterclass](https://mwb-advisory.com/shaping-the-future-insights-from-the-retail-supervision-masterclass/): Enda McNulty & Martin Bailie inspire at the Retail Ireland Skillnet event, fostering future retail leaders.
- [‘Focus on Growth’ series 2024](https://mwb-advisory.com/focus-on-growth-series-2024/): Over the past year, I have had the opportunity to work closely with the leadership team at Rethink Retail to provide strategic guidance and industry expertise on the retail sector. 
- [“Focus on Technology” series 2024](https://mwb-advisory.com/focus-on-technology-series-2024/): Connecting retail’s change-makers, the Retail Technology Show brought together Europe’s most forward-thinking retailers and leading tech innovators…
- [Embracing ElephantSkin: Pioneering Sustainable Solutions in the Fight Against Single-Use Plastics](https://mwb-advisory.com/embracing-elephantskin-pioneering-sustainable-solutions-in-the-fight-against-single-use-plastics/): Proud and very much excited to become a member of the Advisory Board at ElephantSkin - The Worlds Revolutionary Alternative to Single-Use Plastic Gloves!
- [Unveiling the Exciting Future of Retail at NRF 2024](https://mwb-advisory.com/unveiling-the-exciting-future-of-retail-at-nrf-2024/): NRF 2024 has certainly not disappointed. We’ve had all kinds of weather thrown at us but nothing stopped the tens of thousands of retailers, brands and entrepreneurs coming to NYC..
- [Martin Bailie, our CEO & Founder of MWB Advisory, is excited to attend NRF 2024 in NYC this weekend.](https://mwb-advisory.com/martin-bailie-our-ceo-founder-of-mwb-advisory-is-excited-to-attend-nrf-2024-in-nyc-this-weekend/): National Retail Federation @The BIG Show, is the world’s leading retail conference that brings together industry professionals from around the world to discuss the latest trends and innovations in the retail sector.
- [Celebrating Recognition: Named Among RETHINK Retail's Top Retail Experts for 2024](https://mwb-advisory.com/celebrating-recognition-named-among-rethink-retails-top-retail-experts-for-2024/): I join RETHINK Retail's Top Retail Experts for 2024!  It's truly an honor to be recognised among such a talented group of global retail professionals.
- [The Revolutionary Alternative to Single-Use Plastic Gloves - ElephantSkin.com](https://mwb-advisory.com/the-revolutionary-alternative-to-single-use-plastic-gloves-elephantskin-com/): Imagine eradicating single-use plastic gloves from your core business, your supply chain, your ecosystem, your community and your home
- [Reflections of Global Retail 2023 - Investing in HCAI, Harnessing New Technology, and Navigating 2024’s Turbulence in Retail](https://mwb-advisory.com/reflections-of-global-retail-2023-investing-in-hcai-harnessing-new-technology-and-navigating-2024s-turbulence-in-retail/): As we approach the end of another transformative year for the retail industry, I wanted to take this opportunity to share with you a report titled "Reflections of Global Retail 2023."
- [Reflecting on 2023: Message of Gratitude and Hope for 2024](https://mwb-advisory.com/reflecting-on-2023-message-of-gratitude-and-hope-for-2024/): Dear Partners, Friends & Family, As we enter into the festival period and approach the end of another eventful year, we at MWB Advisory would like to take a moment to express our heartfelt gratitude to each and every one of you. The holiday season is a time for reflection, reenergising, and building into the future, and we are truly grateful for the support and collaboration we have received throughout the year. In recent times, the importance of wellness and recovery has been continuously emphasised by world leaders. We have witnessed the profound impact that these issues have on individuals, […]
- [Diwali, Celebrating India's Most Purposeful, Joyous, and Blessed Time of the Year!](https://mwb-advisory.com/diwali-celebrating-indias-most-purposeful-joyous-and-blessed-time-of-the-year/): Diwali, is one of the most significant festivals celebrated in India and therefore the world. It holds deep cultural and religious importance, symbolising the victory of light over darkness and good over evil. 
- [Retail industry will experience a period of turbulent & transformative change in 2024 and beyond.](https://mwb-advisory.com/retail-industry-will-experience-a-period-of-turbulent-transformative-change-in-2024-and-beyond/): In the upcoming years, the European retail industry will witness significant changes driven by shifts in socioeconomic factors and the values of different generations.
- [The Transition from Global Oil Giant to GLOCAL Energy Transition Partners](https://mwb-advisory.com/the-transition-from-global-oil-giant-to-glocal-energy-transition-partners/): I am pleased to present this report on the development of todays global Oil giants transitioning into electric vehicles (EVs) and renewable energy alternatives. As the global energy landscape continues to evolve, it is crucial for all business leaders stay informed about these advantages, concerns, scalability opportunities, and key players in this transformative shift. Advantages: 1. Diversification: By venturing into EVs and renewable energy, fuel giants can diversify their portfolios, reducing their reliance on traditional fossil fuels and mitigating risks associated with fluctuating oil prices and environmental regulations. 2. Market Potential: The EV market is experiencing rapid growth, with increasing […]
- [How RFID remains crucial for tomorrow’s retailers and their impact on the circular economy 2024](https://mwb-advisory.com/how-rfid-remains-crucial-for-tomorrows-retailers-and-their-impact-on-the-circular-economy-2024/): Explore how RFID technology in retail transforms inventory management, enhances customer service, and contributes to the circular economy in 2024.
- [2024 - Consumer Trends](https://mwb-advisory.com/2024-consumer-trends/): As the CEO of a leading retail advisory company, I wanted to take a moment to share with you some significant trends that we MWB Advisory anticipate will shape the industry in 2024.
- [Microphones Across The Pond: Veteran C-Level Retail Executive Martin Bailie](https://mwb-advisory.com/microphones-across-the-pond-veteran-c-level-retail-executive-martin-bailie/): AI has indeed been transforming the retail sector, and startups have played a crucial role in driving innovation in this space. I sit on the Retail Advisory Board of Quorso. Quorso is a real AI startup that provides a platform for performance management and improvement in retail and hospitality businesses. It leverages AI and data analytics to help retailers identify areas of improvement, set targets, and track progress towards those targets. Quorso’s platform enables businesses to optimise their operations, drive sales, and improve overall performance.” Listen to a great podcast with two great friends….sitting two of the retail pond!! Listen […]
- [Unlocking AI's Potential in Retail: Enhancing Security and Customer Experience](https://mwb-advisory.com/unlocking-ais-potential-in-retail-enhancing-security-and-customer-experience/): The retail landscape is constantly evolving and AI is transforming how modern retailers interact with customers, minimize friction
- [THE LATEST EPISODE OF THE RETAIL MAVERICK SHOW IS OUT](https://mwb-advisory.com/the-latest-episode-of-the-retail-maverick-show-is-out/): It was a pleasure to chat with former Primark and Lidl executive Martin Bailie. We both recently visited what on the face of it was just another grocers in Belsize Park. 
- [Transformative Growth in Modern Retail: A Report for Retail CEO’s Personal & Organisational growth!](https://mwb-advisory.com/transformative-growth-in-modern-retail-a-report-for-retail-ceos-personal-organisational-growth/): The retail industry is experiencing a profound transformation driven by technological advancements,...
- [State of Fashion 2023- live from Vienna, Austria](https://mwb-advisory.com/state-of-fashion-2023-live-from-vienna-austria/): I am pleased to present to you a comprehensive report on the state of fashion globally, with a specific focus on the performance of the industry in the USA and Europe in 2023.
- [Transforming the Retail Landscape: A Glimpse into MonoPrix's Cutting-Edge Urban Convenience Store](https://mwb-advisory.com/transforming-the-retail-landscape-a-glimpse-into-monoprixs-cutting-edge-urban-convenience-store/): I recently had the privilege of visiting MonoPrix's newest urban convenience store located at Levallois, Paris, France. As a high-level executive, I am excited to share my insights and observations from
- [Embracing India: The Evolution and Importance of India in the World Economy](https://mwb-advisory.com/embracing-india-the-evolution-and-importance-of-india-in-the-world-economy/): Having had the privilege of leading Tesco and Tata in India, I can unequivocally state that India's significance in the modern world cannot be overstated.
- [Revolutionise CX & Boost ROI with Today's Best AI Solutions!](https://mwb-advisory.com/revolutionise-cx-boost-roi-with-todays-best-ai-solutions/): Exploring the Future of Retail Through AI and Self-Service Solutions - Event by RETHINK Retail
- [Fashion in ‘Permacrisis’](https://mwb-advisory.com/fashion-in-permacrisis/): ‘Fashion executives are anticipating a tough year ahead as the global economic slowdown threatens to reverse the industry’s rapid post-pandemic recovery. According to McKinsey’s ‘The State of Fashion’ report, 84% of industry leaders expect market conditions to worsen or stay the same in 2023.’ Between rising inflation, geo-political instability, continuing de-globalisation and the forced introduction of new fluid business models, change is the only universal factor that the fashion industry will witness in 2023 & beyond. If the changes that the world has faced in the last several years have taught us anything, it’s that everything is connected. This planet […]
- [Permacrisis Part 2- ‘Dynamic CHRO’](https://mwb-advisory.com/permacrisis-part-2-dynamic-chro/): The modern-day CHRO needs to be a versatile leader with a deep understanding of the entire business, the workforce, the current technology landscape, and an ability to lead with empathy and agility in times of change and uncertainty. In Part 2 ‘Permacrisis’ , let me guide you through the ‘new CHRO’ expectations & characteristics, including the three year priority outlook for our first ‘New Era HR playbook.’ Crisis leadership may not be on the original textbook list of HR responsibilities. But it must be today! The HR playbook has changed overnight and the demands on the CHRO have also changed […]
- [Focus on Growth Series 2023](https://mwb-advisory.com/focus-on-growth-series-2023/): Let me guide you through the most topical, current & relevant growth opportunities that today’s CEO’s have, even in a business & leadership climate that remains highly volatile, uncertain and fluid. “Focus on Growth” series @MWB Advisory Ltd will support you on this journey! Get Started
- [Simplification & LEAN Principles](https://mwb-advisory.com/simplification-lean-principles/): Business simplification is a restructuring process which aims to highlight non-performing elements of the company, refinance existing debt, or shed unnecessary levels of complexity, in order to make the company run smoother, operate more efficiently, all while reducing financial waste. World-class examples of simplification in grocery and fashion business models include companies like Lidl and Zara. Lidl focuses on offering a limited selection of high-quality products at low prices in big volumes ‘Discounter Model’,  while Zara uses a fast-fashion model to quickly produce and distribute trendy clothing. Supreme ‘Agility Model’. Both have a common obsession with ‘LEAN’ and investing heavily in […]
- [Becoming a Growth Leader Fit for Tomorrow's Retail World](https://mwb-advisory.com/becoming-a-growth-leader-fit-for-tomorrows-retail-world/): Essential Skills, Inspiring Examples, and Must-Read Books for Global Retail Elite In the dynamic and rapidly evolving retail industry, CEOs must possess the skills and knowledge to drive growth and navigate the challenges of tomorrow’s retail world. This LinkedIn report aims to provide CEOs with a comprehensive guide to becoming growth leaders. We will explore essential skills to retain, new skills to acquire, inspiring examples of growth leaders, and three must-read books that can further enhance their growth leadership capabilities. 1. Essential Skills for Growth Leaders: – Visionary Leadership: A growth leader must possess a clear vision for the future and […]
- [Future of Grocery – Smart Retail](https://mwb-advisory.com/future-of-grocery-smart-retail/): Consumers are demanding greater transparency and personalisation from their grocers so they can make informed choices that support their dietary needs, health goals, emotions and values. These rapidly shifting consumer demands, tech savvy globe, paired with emerging technologies, will lead to 1. SMART RETAIL with a massively improved 2. OMNIPRESENT JOURNEY, 3. IMMERSIVE RETAIL and a 4. 360 ECOSYSTEM ‘WAY OF RETAILING’. Yet the most important factor for 5. CUSTOMER EXPERIENCE, in the future, will not be technology but in fact PEOPLE!! Let me take you through the future of of grocery 2030 & Beyond! In 2030, smart retail will be a fully integrated and seamless shopping experience, with technology at every step of the customer […]
- [The ‘House of Bergner’, homeware’s greatest secret](https://mwb-advisory.com/the-house-of-bergner-homewares-greatest-secret/): I had the real pleasure to join my good friend Janek Davitashvili & the Bergner Group in their Zaragoza HQ this week. A truly remarkable, compelling and human story of a humble, values led brand and a its relentless entrepreneurial Chairman, Janek Davitashvili. The Bergner Group has come a long way since 1999, when they started out as a kitchenware specialist evolving over time until becoming the best homeware solution for consumers around the world. Meandering through their spectacular showroom, engaging with Bergner’s young inspiring designers and being immersed in the Bergner Group ever expanding ecosystem, i find myself humbled by the vision of […]
- [Future of retail in the Gulf Cooperation Council (GCC)](https://mwb-advisory.com/future-of-retail-in-the-gulf-cooperation-council-gcc/): I had the real pleasure to spend this week in the glitzy Dubai retail landscape. Such advancements in tech, customer journey , omnipresent & immersive retail was evident for millions to touch and feel. Dubai is leading the way in many aspects of the future of retail. I ask why is Dubai a retail-vision hub? What’s happening in UAE and therefore GCC retail? What challenges & opportunities lie ahead? Can ESG be of high importance in a region like GCC? Here’s how i got on… A special thank you to Grandiose Supermarket Grandiose, B1 Dubai, part of the Ghassan Aboud group, […]
- [2023 ‘Focus on Growth’ Series – CEO in Permacrisis](https://mwb-advisory.com/2023-focus-on-growth-series-ceo-in-permacrisis/): It’s abundantly clear that many industries are heading for continued turbulent times as we move further into 2023. Hangovers of Covid-19 pandemic are still affecting businesses, ongoing supply chain disruptions and worker shortages, recessions are forecasted in many parts of the world, and the war in Ukraine is causing unprecedented problems with energy & food production. It’s no great surprise that “permacrisis” – leading through a period of war, inflation & political instability  – has been picked as the 2022 word of the year by Collins English Dictionary. In part 1, let me guide you through the life of a ‘Growth […]
- [Martin Bailie Joins Quorso's Retail Advisory Board, Bringing Wealth of Global Retail Expertise](https://mwb-advisory.com/martin-bailie-joins-quorsos-retail-advisory-board-bringing-wealth-of-global-retail-expertise/): MWB Advisory is absolutely delighted to share the exciting news that Martin Bailie, an accomplished and highly regarded figure in the global retail sector, has been appointed to Quorso’s esteemed Retail Advisory Board. Bailie’s impressive journey in the realm of retail management spans across various distinguished roles, including his impactful tenure as the Chief Operations Officer (COO) at Lidl UK&IE. Additionally, his membership on the Sales & Operations Executive Board of Primark, along with his role as the CEO of Tata and Tesco’s hypermarket venture in India, have all contributed to shaping his exceptional insights into the intricate workings of […]
- [From Omni-channel to Omni-present](https://mwb-advisory.com/from-omni-channel-to-omni-present/): “Ultimately, the success of an omni-present model depends on the ability of retailers to understand their customers’ needs and provide a seamless and integrated experience across all touchpoints.” Customer Centricity the DNA & core belief Moving from an omni-channel to an omni-present retail model requires a fundamental shift in the way retailers operate, from a focus on separate channels to a seamless, integrated customer experience across all touchpoints, both physical and digital. To achieve an omni-present model: Customer-Centric Approach: Retailers need to take a customer-centric approach by putting the customer at the centre of all your operations & behaviours. You […]
- [Martin Bailie Joins The Bergner Group: A New Chapter in Retail Excellence](https://mwb-advisory.com/martin-bailie-joins-the-bergner-group-a-new-chapter-in-retail-excellence/): We are delighted to share some exhilarating news with all of you. A remarkable partnership has been forged that promises to reshape the course of retail excellence. I am thrilled to announce that Martin Williams Bailie has joined forces with The Bergner Group, and I couldn’t be more excited about the endless possibilities that lie ahead. In my capacity as the founder of MWB Advisory Limited, I have had the privilege of witnessing transformative growth strategies unfold. Today, I stand at the cusp of a new adventure, one that is bound to redefine the retail landscape. Joining hands with The […]
- [Joining RETHINK Retail’s Esteemed Advisory Board: A New Chapter Begins](https://mwb-advisory.com/joining-rethink-retails-esteemed-advisory-board-a-new-chapter-begins/): I am thrilled to share a momentous achievement that marks a pivotal milestone in my journey. It is with great honour and excitement that I announce my inclusion on RETHINK Retail’s distinguished Advisory Board. This remarkable association underscores the culmination of years of dedication and expertise in global retail. Martin Bailie’s outstanding history of achievements makes him a valuable addition to the Advisory Board of RETHINK Retail. His knowledge and experience will prove invaluable in helping RETHINK Retail’s clients to navigate the ever-changing retail landscape, create value and transform their businesses for long-term success. RETAIL Rethink A Visionary Addition to […]
- [Star Bazaar: A Tale of Triumph as the Most Admired Phygital Retailer](https://mwb-advisory.com/star-bazaar-a-tale-of-triumph-as-the-most-admired-phygital-retailer/): Celebrating Excellence: A Triumph of Innovation and Resilience We are overjoyed to share a momentous achievement that has illuminated our path and filled our hearts with pride. It is with immense pleasure that we announce Star Bazaar’s distinction as the “Most Admired Phygital Retailer” and the “Most Admired Retailer for Marketing & Promotions.” This accolade stands as a testament to the dedication, agility, and unwavering spirit of everyone who has been a part of this incredible journey. The road we have travelled has been one of transformation, adaptability, and continuous learning. It’s been a voyage where we embraced change, navigated […]
- [Navigating Growth: Unveiling the "Focus on Growth" Series 2023](https://mwb-advisory.com/navigating-growth-unveiling-the-focus-on-growth-series-2023/): Exploring a Dynamic Session with MWB Advisory Limited and The Coca-Cola Company Step into the world of the “Focus on Growth” Series for 2023, where we unveil an invigorating event that left us brimming with inspiration. Join us as we delve into an enthralling session featuring the dynamic Jens Krieger and his international teams. Proudly attended by Martin Bailie from MWB Advisory Limited, this event was a part of the prestigious annual The Coca-Cola Company Global Discounters Accelerate Workshop. Our heartfelt appreciation goes to Retail Cities and Ray Gaul for their instrumental role in making this event possible. With great […]
- [Inspirational Journey with Enda McNulty: A CEO's Testimonial](https://mwb-advisory.com/inspirational-journey-with-enda-mcnulty-a-ceos-testimonial/): I’m Martin Bailie, and I’m thrilled to share a special testimonial about my amazing experience with McNulty Performance. As the owner of this page, I want to give you a glimpse into how McNulty has transformed my view of success and business. Back in 2012, I started working with McNulty when I was COO of LIDL Ireland. What began as coaching turned into a game-changing program that reshaped LIDL over three years. It was a journey that opened new doors and opportunities. McNulty’s mission to unlock human potential in business and life resonates with me, and I’m excited to be […]
- [How can Generative AI Improve the Retail Industry?](https://mwb-advisory.com/how-can-generative-ai-improve-the-retail-industry/): Generative AI is a rapidly growing branch of artificial intelligence that can generate new and original content such as images, videos, audio, text, music, and more using neural networks, machine learning, and statistical methods.

## Pages

- [Terms & Conditions](https://mwb-advisory.com/terms-conditions/): Terms & Conditions MWB Advisory Limited Terms & Conditions Effective Date: August 16, 2023 Welcome to MWB Advisory Limited. These Terms and Conditions outline the terms of use for our website https://www.mwb-advisory.com . By accessing and using our Website, you agree to be bound by these Terms. If you do not agree with these Terms, please do not use our Website. Acceptance of Terms By using our Website, you acknowledge that you have read, understood, and agree to comply with these Terms. These Terms constitute a legally binding agreement between you and MWB Advisory Limited. Use of Website Our Website […]
- [Recommendations](https://mwb-advisory.com/about-mwb-limited/recommendations/): Recommendations MWB Advisory Limited Network Recommendations Words of Trust and Collaboration Discover what our valued clients have to say about their collaborative journey with MWB Advisory Limited. Through their testimonials, you’ll gain insights into the transformative impact of our services, the depth of our industry expertise, and the trust we’ve built as partners. Explore these recommendations to understand how we’ve unlocked growth, driven cultural change, and guided businesses towards excellence, one success story at a time. Martin is a dynamic, creative, and hugely valued member of Quorso’s Advisory Board. He consistently brings innovative ideas and strategic insights to our business. […]
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- [About Martin Williams Bailie](https://mwb-advisory.com/about-mwb-limited/about-martin-williams-bailie/): About Martin Williams Bailie MWB Advisory Limited About Martin Martin Williams Bailie Global Retail Executive | Senior Advisor PwC Strategy& | CEO MWB Advisory | Quorso Advisory Board | RETHINK Retail Advisory Board & Top Influencer | NED@McNulty | CEO Asia Tesco/Tata | Primark Board Exec | COO Lidl UK/IE Martin is today the Founder & Principal of MWB Advisory Limited, based in Dublin, Ireland. A Leadership Development, Organisational Design, Strategy Development, and Process Management Expert. Specialising in Growth, Transformation, and Value Creation Implementation Strategies. Get in Touch An exceptional leader, change manager, and cultural architect, with over 30 years […]
- [News](https://mwb-advisory.com/news/): News MWB Advisory Limited News and Insights Stay Informed and Inspired Dive into our collection of articles, blog posts, and industry insights that offer a deep dive into the world of growth, transformation, and leadership. Our news and blog page is your gateway to staying informed about the latest trends, strategies, and success stories that shape the business landscape. Explore valuable content that empowers you to thrive in today’s dynamic marketplace. Dec 13, 2024 MWB Advisory Limited GITEX GLOBAL Largest Tech & Startup Show in the World Focus on Growth’ Series 2024MWB Advisory Martin Bailie RETHINK RetailGITEX… Read More Nov […]
- [Sustainability and Ethical Practices](https://mwb-advisory.com/our-services/sustainability-and-ethical-practices/): Sustainability and Ethical Practices MWB Advisory Limited What We Do Sustainability and Ethical Practices At MWB Advisory Limited, we believe in responsible business practices that drive success and make a positive impact on society. 01 ESG Advisory Offering Align your business with sustainability goals. Our ESG advisory services enhance your reputation and meet socially responsible expectations. 02 Corporate Governance Counselling Foster ethical practices and responsible governance. Our experts strengthen frameworks for transparency and accountability. Our Services Strategic Advisory and Leadership Organisational Transformation and Efficiency Customer Experience and Marketing Sustainability and Ethical Practices Digital Evolution and Innovation Executive Coaching and Development […]
- [Executive Coaching and Development](https://mwb-advisory.com/our-services/executive-coaching-and-development/): Executive Coaching and Development MWB Advisory Limited What We Do Executive Coaching and Development Invest in your leadership excellence with MWB Advisory Limited. Our coaching and development services cultivate outstanding leaders. 01 CEO & C-Suite Mentoring & Coaching Unleash your leadership potential with personalised coaching from industry leaders. Excel in dynamic business environments. 02 Leadership Development Empower your executives to lead with impact. Our development programs equip them with skills for driving success. Our Services Strategic Advisory and Leadership Organisational Transformation and Efficiency Customer Experience and Marketing Sustainability and Ethical Practices Digital Evolution and Innovation Executive Coaching and Development Let’s […]
- [Strategic Advisory and Leadership](https://mwb-advisory.com/our-services/strategic-advisory-and-leadership/): Strategic Advisory and Leadership MWB Advisory Limited What We Do Strategic Advisory and Leadership Welcome to MWB Advisory Limited, your strategic partner for growth and leadership excellence. Our experienced team offers a comprehensive range of services to help you navigate the complexities of business with confidence. 01 Board Advisory Gain a competitive edge with our expert advisors who collaborate with your board, providing invaluable insights and guidance to shape effective corporate strategies and decision-making processes. 02 CEO & C-Suite Mentoring & Coaching Elevate your leadership game with personalised coaching from industry experts. Unlock your full potential, drive performance, and foster […]
- [Our Services](https://mwb-advisory.com/our-services/): Our Services MWB Advisory Limited Our Services Our Passion is Your Growth At MWB Advisory Limited, we bring a comprehensive suite of services designed to empower your business for unparalleled success. Our offerings encompass every facet of growth, strategy, and leadership, catering to diverse needs across industries. Whether you’re navigating transformational journeys, seeking strategic insights, or elevating your leadership team, our expert guidance and collaborative approach pave the way for your business to thrive in today’s dynamic marketplace.  Your Path to Strategic Growth and Leadership With a strong foundation built on long-term partnerships, exceptional advisory expertise, and a commitment to […]
- [Digital Evolution and Innovation](https://mwb-advisory.com/our-services/digital-evolution-and-innovation/): Digital Evolution and Innovation MWB Advisory Limited What We Do Digital Evolution and Innovation Embrace the digital revolution with MWB Advisory Limited. Our innovative solutions propel your business forward in the fast-paced digital landscape. 01 Digital Evolution Lead your digital transformation with confidence. Our experts leverage cutting-edge technologies and strategies to optimize operations and customer experiences. 02 Product/Private Label Development Innovate and evolve your offerings in the digital era. Our digital strategies complement product development for greater impact. Our Services Strategic Advisory and Leadership Organisational Transformation and Efficiency Customer Experience and Marketing Sustainability and Ethical Practices Digital Evolution and Innovation […]
- [Customer Experience and Marketing](https://mwb-advisory.com/our-services/customer-experience-and-marketing/): Customer Experience and Marketing MWB Advisory Limited What We Do Customer Experience and Marketing Deliver exceptional experiences and build a powerful brand with MWB Advisory Limited. Our customer-centric solutions set you apart from the competition. 01 Omni Channel Customer Journey/Experience Delight your customers with seamless journeys across all touchpoints. Our analysis ensures memorable and loyal interactions. 02 Brand & Marketing Improvement Stand out in a competitive marketplace with our brand experts. Enhance your strategy, positioning, and marketing efforts for enduring impact. 03 Product/Private Label Development Innovate and captivate your audience with new products and private label offerings. Align them with […]
- [Organisational Transformation and Efficiency](https://mwb-advisory.com/our-services/organisational-transformation-and-efficiency/): Organisational Transformation and Efficiency MWB Advisory Limited What We Do Organisational Transformation and Efficiency Unlock your organisation’s true potential with MWB Advisory Limited. Our transformational services drive efficiency, innovation, and sustainable growth. 01 Business Transformation Embrace change and seize opportunities with our guidance. Streamline processes, enhance efficiencies, and align your business with new horizons. 02 Employee Engagement & Change Management Navigate transitions smoothly with engaged employees. Our change management strategies foster a positive environment during organisational shifts. 03 Performance Improvement – Lean, Efficient & Scalable Maximise productivity and cost-effectiveness with our lean operational models. Our performance improvement methodologies drive efficiency. […]
- [Home](https://mwb-advisory.com/): ABOUT US MWB Advisory Limited Welcome to MWB Advisory Limited, a people focused advisory company driven by our unwavering passion for business growth transformation. We are dedicated to partnering with a diverse range of entities, including private equity companies, PLC boards, investment houses, scaling start-ups, and global reach consultancy firms, to co-create remarkable success stories. At MWB Advisory, we believe that true growth comes from nurturing the potential of individuals and fostering a culture of innovation. Our team is committed to guiding businesses towards sustainable success by leveraging our expertise in global growth leadership, digital transformation, and values-driven strategies. Long-term […]
- [Portfolio](https://mwb-advisory.com/portfolio/): Success Stories MWB Advisory Limited Portfolio Exploring Success Stories Discover our curated portfolio of collaborations and success stories that showcase how MWB Advisory Limited has partnered with businesses to drive growth, transform cultures, and achieve remarkable results. Each engagement represents a journey of innovation, leadership, and strategic excellence, reflecting our commitment to co-creating success. Retail Advisory Board – Quorso Advisory Senior Business Advisor PwC Strategy Advisory Founder & CEO MWB Advisory Ltd Advisory, Management Non Executive Board Member McNulty Advisory Managing Director & CEO – Star Bazaar Advisory, Management Chief Operating Officer Lidl GB Advisory, Management Independent Retail Board Advisor/Coach/Speaker […]
- [Contact Us](https://mwb-advisory.com/contact-us/): Let’s Discuss Your Goals MWB Advisory Limited Contact Us Let’s Connect Reach out to MWB Advisory Limited to explore how our expertise can elevate your business. Whether you’re looking for growth strategies, leadership development, or transformative insights, we’re here to collaborate and drive your success. Contact Info Get in touch today and let’s shape your path to excellence. Location: Dublin, Ireland Give us a call +353 87 343 0335 Email Us martin@mwb-advisory.com Linkedin Instagram Get in touch Δ
- [Our Partners](https://mwb-advisory.com/about-mwb-limited/partners/): Our Collaboration Partners MWB Advisory Limited Our collaboration partners Over 30 Years, Over 20 International Companies Collaborating What Our Network Says? I highly recommend Martin Bailie, whose global experience and passion for startups truly set him apart. From the moment you meet him, it’s clear that he has a unique ability to connect people and ideas across the globe. Martin embodies integrity and family values, making everyone feel at ease while he supports your growth strategy. His superpower lies in his deep understanding of the complexities of business. With an extensive network across all areas of the value chain, he […]
- [FAQ](https://mwb-advisory.com/about-mwb-limited/faq/): Frequently Asked Questions MWB Advisory Limited Frequently Asked Questions Your Journey to Strategic Success Starts Here Get answers to common queries about MWB Advisory Limited and our comprehensive suite of services. What sets MWB Advisory Limited apart from other advisory firms? At MWB, we combine deep industry expertise with a people-focused approach, creating tailored strategies that unlock your business’s full potential. Our founder, Martin Bailie, brings over 30 years of proven leadership and transformation experience across global markets, ensuring our services drive meaningful and lasting impact. How do you ensure a customised approach for each client? We understand that every […]
- [About MWB Advisory](https://mwb-advisory.com/about-mwb-limited/): About MWB Advisory MWB Advisory Limited About MWB Our Passion is Your Growth MWB exists to accelerate your growth journey. Our relationship is the foundation to our impact. Sustainable success is simply the output. We firmly believe all sustainable growth transformation, individually and/or organisational, starts with people and deep diagnostics. This is why my customised, culturally agile ‘around your table’, collaborative problem-solving will cultivate our relationship to form the foundations for sustainable success. MWB Advisory 30 + Years of Expertise Over 27 years of proven experience in driving growth and transformational success. 25 + Countries Serving businesses in 25+ countries […]
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